Visualeyes

Optical Shop I Branding & Collateral I Buffalo, NY I Completion: 2019

Optical shop Visualeyes came to us to redefine, simplify, and elevate their brand visuals.  They wanted us to develop a modern, fun, and elegant brand that accurately represents who they are as a company and the products and services they provide.

Our goal was to tie together all the creative pieces that set Visualeyes apart. Their artistic and talented team travels all over to hand-select high-quality brands and products, building relationships with top eyewear designers. A modern, bold brand vibe showcases this unique offering using pops of whimsical elements such as abstract polka dots. We utilized a neutral color palette to create a backdrop that complements their curation of high-end designer glasses without distracting from them.