Sayers

IT Solutions Company I Branding & Collateral I Atlanta, GA I Completion: 2018

Sayers is a technology company that helps their clients solve business challenges by implementing innovative IT solutions to meet clients’ needs. They wanted to redefine elements of their brand to be more eye-catching and modern while still keeping their primary brand colors and existing logo. Once the new brand was solidified, they also needed marketing materials, email campaign designs, business cards, case study templates, trade show signage, and more.

Working with Sayers’ in-house marketing team, we developed new marketing strategies and built a strong team of consultants for website development and copywriting. Together, we fine-tuned their overall brand look and created a new playful and professional direction. We designed visual elements, such as custom infographics and iconography to explain an intricate technology company through simplified content. Using our newly-established brand guide, we redesigned the Sayers’ website and all business collateral.