Lyceum at Silo City

Lyceum Workshop for Modern Learners I Branding & Collateral I Buffalo, NY I Completion: 2019

Lyceum at Silo City’s mission is to expand the social, intellectual, and artistic curiosities of modern learners. Before opening their novel workshop center to the public, Lyceum hired us to create a visual brand to show who they are and what they offer. Additionally, they wanted the brand to incorporate their unique location next to the historic grain elevators in Buffalo, New York.

The modern brand vibe represents a new way of learning and moving forward, while still giving a nod to the historic nature of the space. Our logo design was inspired by Lyceum’s mission and depicts how Silo City is seen on a map. Lines in the logo embody old railroad tracks that lead to the area, while the circle symbolizes Silo City itself making a mark on the land. Tones of gold and blue, derived from the color palette of Silo City, symbolize wisdom, intelligence, and prosperity. In addition to the logo, we designed posters for the first weekend of workshops and a certificate of completion that features a unique gold seal.