Illuminate Business Consulting

Business Consultant I Branding & Collateral I Buffalo, NY I Completion: 2019

Illuminate Business Consulting delivers financial guidance and business development to architecture firms, manufacturers, and professional service businesses. When starting the business, owner Joanne Campagna approached us to create the brand for her company launch. She visualized a friendly, modern logo and bright, airy brand vibe that visually coordinates with her company slogan, “Business in a modern light.”

To accomplish this, the logo design depicts a modern lantern with LED lights illuminating it from the inside. A yellow color scheme conveys energy, vibrance, and the spark of new ideas. In addition to the visual brand and logo, we designed her website and other marketing collateral, such as business cards, flyers, company folders, promotional materials (branded pens, notepads, and tumblers), and office signage.