ANNA GRACE

Boutique Shop I Branding & Collateral I Elmwood Village, Buffalo, NY I Completion: 2019

Fashion boutique Anna Grace was looking to revamp their brand and expand client reach. To accomplish this, they wanted to establish a chic, clean, modern look that was more representative of their store image, curated brands, community, and clientele. They hired us to develop their new brand vibe, logo, e-commerce website, collateral materials for shipping, and day-to-day marketing. 

Anna Grace is a meticulously curated shop selling everything from handmade lifestyle goods to designer clothing to high-quality, small-batch handbags. We created a brand that’s simple and timeless to highlight and complement their products, including a refined, sleek logo and neutral color palette. We set up and designed a full e-commerce shopping website to help them become more accessible and further customer reach. All collateral was revamped to align with new brand guidelines, including business cards, thank-you stationary, gift bags, and shipping design solutions with branded packaging tape.